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Innovation

Satiety Ingredient

Methyl Cellulose For Satiety -

Research presented at the 244th National Meeting & Exposition of the American Chemical shows that a new version of methyl cellulose—a food additive that has been used for more than 50 years—may offer a satiating effect when added to yogurt, fruit shakes, smoothies, and other foods.
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Future of Food

Food demand is expected to rise some 70 percent by 2050. Foods with greater use of vegetarian sources of protein will be beneficial in managing scarce water resources and meet consumer desires for healthy foods. Read More...

Importance of Healthy Habits

New behaviors are emerging as Americans are trying to adapt to more healthy habits. 'Eating fruits and vegetables', 'Maintaining healthy body weight' and 'Eating foods with whole grains' are rated as the top 3 healthy habits, according to recently conducted research by NSM Research. Eating minimally processed food rates higher than eating foods fortified with vitamins and minerals.

To achieve good health, over 80% of consumers consider foods that are 'high in fiber', 'high in protein', 'low in sugar' and 'low in saturated or trans fats' to be important. 'Low in calories', 'Low in carbohydrates' and 'Low cholesterol' are losing some of their luster. Read More...

Value Driven Innovation

Global recession is driving marketers to rethink the value proposition of their brands. Consumer pursuit of value led to popularity of private label products and "Dollar Store" outlets. As recently reported in WSJ (5/29/11), it is now spreading to Europe. Nestle is stepping up offerings of "popularity positioned products". Unilever is also stepping up output of items with retail prices of €1 or £1 in Europe.

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27 May 2012
20 May 2012
27 November 2011